Resume
Work Experience
Aug 2016 - Present
FREELANCE PHOTOGRAPHER
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Founder and freelance at Photography studio specializing in Wedding/Pre-wed, Portraiture, Event and Concert photography
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Functions include creative direction, conceptualization, and execution of independent editorial/portrait shoots
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Associate commercial photographer @ Klaud9 (Jun 2017- Oct 2017)
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Highlights: Google Pixel 2 Singapore Campaign, mVisa e-payment Campaign, NUS Community Sport Photo Prize
May 2021 - Jul 2021
DIGITAL EXPERIENCE DESIGN INTERN
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Spearheaded the use of design thinking methodologies, wireframes, and prototypes to undertake a site overhaul of the Enterprise Jobs and Skills Portal, inclusive of an evaluation of its visual design and information architecture via sitemap
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Discovered requirements and proposed strategies for an upcoming portal for Channel Partners Portal through participatory/stakeholder-centered design and user research methodologies (i.e. Card Gen & Sort focus group)
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Performed design documentation with a review of existing collaterals, user interviews with accompanying insights, and from which generate personas with associated customer journeys for the above projects
Jan 2020 - Aug 2020
DIGITAL MEDIA & STRATEGY
INTERN
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Collaborated on the research, planning, and execution of creative briefs for content creation. Inclusive of copy and visuals across Photo, Video, Print, and Digital mediums using the Adobe Creative suite with the Digital team
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Co-managed and optimized Client Organic/Paid Social Media and Community Management strategies. Inclusive of reporting of performance metrics across various digital platforms and campaign with Executive team
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Contributed to Competitive and Industry Research across teams inclusive of market research, brainstorming and development of new business proposals, slide decks, collaterals leading to 10+ new clients over a 6-month period
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Clients include (Microsoft, Roche, Sunkist, Smiths Detection, National Arts Council, Singapore Global Network, etc)
Jan 2019 - Dec 2019
COMMUNICATIONS & OPERATIONS INTERN
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Co-managed company-wide rebranding exercise with external agencies, inclusive of developing and deploying new brand look-and-feel, liaising with production to shoot, edit and deploy three strategic brand videos (Brand Anthem, App Explainer, Founder Profile) prior to Series-B funding round
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Designed, managed, and iterated upon Talent Learning Management System (LMS) product, conducting user research and building wireframes for an end-to-end onboarding user experience for 3000+ new hires over an 8-month period
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Developed strategies and deployed creatives (visual and copy) across owned media channels (Social Media and Blog)
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Assisted in the development and execution of paid amplification and search optimization for lead generation (Facebook Ad manager, Google Adwords, SEO) across digital and social platforms
June 2018 - Aug 2018
PHOTOGRAPHY + MARKETING INTERN
MULTIFOLDS PHOTOGRAPHY
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End-to-end coverage and post-processing of actual day and pre-wedding photography
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Creation of visual and written collaterals for social media campaigns
Education
Aug 2017 - Dec 2021
B.A. COMMUNICATIONS AND NEW MEDIA
NATIONAL UNIVERSITY OF SINGAPORE
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GPA: 4.78 / 5.00 per latest Unofficial Transcript
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NUS Overseas College (NOC) - New York:
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Year-long overseas work-study internship program centered around entrepreneurship in partnership with NYU
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University Town College Program(UTCP) - Tembusu College:
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Multidisciplinary on-campus collegiate education and residence.
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Awards:
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Relevant Modules:
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NM2207 (Computational Media Literacy)
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NM3215 (Advertising Strategies)
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NM3221 (Mobile Interaction Design)
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NM4210 (User Experience Design)
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NM4231 (Advanced Digital Storytelling)
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TR3203N (Startup Case Study and Analysis)
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NM4247 (Marketplace Creative Writing)
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NM4883G (Financial Communication)
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NM5219 (Speculative and Critical Design)
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Jan 2013 - Nov 2014
'A' Levels
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University Entry Score (L1R5): 12
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Subjects read:
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Physics
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Chemistry
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Maths
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Economics
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Certifications
Jul 2021
Associate Wealth Planner
Associate Financial Planner
