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In 2019, I had the privilege of interning at a New York based startup, Jitjatjo, on the NOC program. As its communications and operations intern, I co-managed a company-wide rebranding exercise with several agencies alongside engaging with service design of its existing hiring/onboarding operations. In this section, you will find various rebranding collaterals inclusive of a revised brand book and videos.
A case study written during my stint in New York as one of my NOC deliverables. I grappled with the business dilemmas Jitjatjo faced.
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