Edelman
Digital
Edelman Digital
Mitsubishi Power Asia Pacific Website Mockup, Design, and Visual collateral
With the Digital Team, I worked to conceptualize, design, and launch the Mitsubishi Power APAC website for Mitsubishi Heavy Industries(MHI). From sourcing image collaterals to proposing a website mockup, the following site can be viewed here.
Singapore Global Network (SGN) Proposal
Following is a proposal presented to SGN shortly after they have rebranded from Overseas Singapore Unit(OSU). Having aided such a transition, SGN wanted to strengthen its digital strategy and brand recognition, below is Edelman's Digital Playbook to support that endeavour. My role included competitor and channel research/strategy.
Smith's Detection Thought Leadership
With the Digital Team, I contributed to competitor and thought leadership research for the team's Entrenching Leadership pitch to Smith's Detection. My role included research into competitor coverage in the APAC region alongside an audit of thought leadership strategies employed by the same competitors for their C-cuite excutives.
Singapore Tourism Board (STB) Advocacy Initiative
In an effort to boost 'domestic tourism', STB worked with Edelman to conceptualize an influencer-style advocacy program. The following slide deck represents part of that endeavour and contains a detailed comparison of the various advocacy platform considered.
Singapore Police Force Volunteer Recruitment (SPFVC) Campaign
Looking to raise awareness and boost the number of recruits for its Volunteer Recruitment program SPF issued an RPF to which Edelman responded with a pitch for a holistic offline and digital strategy that identifies and engages its target audiences across online(social media) and offline(print/display advertising) mediums. My role included designing the slide templates based on SPF's existing branding.
Shell Covid-19 Comms Photography Brief
As part of an effort to reassure its customers of safety precautions taken at Shell stations during the Covid-19 Pandemic, the following is a photography brief I wrote up and designed for freelancers engaged to create said content.
