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Spruce

Spruce

Spruce

Spruce

Spruce

Spruce

Spruce

A Sustainably Sourced Thrift Store

During the first half of my NOC experience, I worked with a team to pitch Spruce, a sustainably sourced thrift store. Although hardly a viable idea for a tech-focused startup program, my responsibility in branding, design, and content creation alongside other aspects of market/customer discovery, competitive differentiation, business strategy combined, taught me how to frame and pitch ideas as desired by Angel Investors and VCs. Below is the slide deck we used during the pitch.

Despite not having offered the grant, my team lead decided to go ahead and build the brand and business on Instagram (@thesprucestore)

Growing it from 0 to currently 4,000+ followers with an average volume of sales ranging in the 50+ pieces monthly. I remain occasionally involved in this endeavour. View the visuals from the most recent collaboration with Dawn and Francessa.

 
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© 2021 by Sean Lee

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