Market validation has been a key component of the lean startup method. However many entrepreneurs in the midst of bootstrapping their very first startup lack a user research platform that allows them to do so cheaply, quickly, and effectively. Inspired by our own brushes with the tribulations of market validation, my team and I decided to tackle this issue faced by young entrepreneurs by designing a platform for market research others like us.

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Leveraging business concepts such as the Competitive Differentiation Map, Business Model Canvas, Value Proposition Canvas alongside UX methodologies of user interviews, persona generation, low-fi prototyping and customer journeys. We validated several hypotheses based on two problem statements, one of the interviewer and the other of the interviewee, making the case for Approve in a venture pitch organized by NOC. Details are as follows in the deck below.

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Roles & Resposibilities

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In this project my primary responsibilities for designing, conducting and analysing user research and the gather data alongside branding and design of the overall deck.